Pengaruh Usefulness, Perceived Risk Terhadap Niat Menggunakan Shopee Paylater Pada Mahasiswa Di Labuhanbatu
Keywords:
Perceived Usefulness, MarketingAbstract
-This research aims to measure the relationship between perceived usefulness and perceived risk on intention to use
Paylater. This research uses Explanatory Research. Meanwhile, the approach used in this research is a quantitative approach. The
population in this study were students in Labuhanbatu, namely students from Labuhanbatu University, Labuhanbatu Islamic
University, Al Washliyah Labuhanbatu University. The sample used in this research was 120 students. The data collection method
used in this research was a survey by distributing questionnaires to students who were met during the research process. The data
analysis used in this research is the Structure Equation Model using the AMOS application. As a result of the analysis and discussion
above, this research concludes that the research results show that perceived usefulness has a positive and significant effect on
students' intentions to use Paylater. This means that the easier the application and services are perceived by students, the higher the
student's intention to use Paylater. Secondly, the results of further research show that perceived risk has a positive and significant
effect on students' intentions to use Paylater. This means that the higher the perceived risk, the lower the student's intention to use
the Paylater application. Thus, the smaller the perceived risk, the higher the student's intention to use Paylater.
References
Ali, H., Hamdan, H., & Mahaputra, M. R. (2022). Faktor Eksternal Perceived Ease of Use dan Perceived Usefulness pada Aplikasi Belanja Online: Adopsi Technology Accepted Model. Jurnal Ilmu Multidisplin, 1(3), 587-604.
Arta, T. L. F., & Azizah, S. N. (2020). Pengaruh Perceived Usefulness, Perceived Ease Of Use dan E-Service Quality Terhadap Keputusan Menggunakan Fitur Go-Food dalam Aplikasi Gojek. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 2(2), 291-303.
Fatuh, M., & Widyastuti, W. (2017). Pengaruh Promosi Penjualan, Perceived Ease of Use dan Perceived Usefulness Terhadap Keputusan Menggunakan Transportasi Online (Studi pada Pengguna Uber di Surabaya Pusat). Jurnal Ilmu Manajemen (JIM), 5(4). Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi 2(2) April 2020
Ikhsan, K. (2020). Technology acceptance model, social influence and perceived risk in using mobile applications: empirical evidence in online transportation in Indonesia. JDM (Jurnal Dinamika Manajemen), 11(2), 127-138.
Koswara, T. M., Riorini, S. V., & Pangestu, F. Y. (2022). Pengaruh Perceived Ease of Use, Perceived Usefulness, Trust, Mobility, Customization, Customer Involvement terhadap Behavioral Intention pada E-Commerce di Masa Pandemi Covid-19. Jurnal Multidisiplin Indonesia, 1(4), 1230-1242.
Lisnawati, L., Hurriyati, R., & Al Qorni, A. W. (2019). Website Quality and Risk Perception as The Influence of Purchase Intention in E-Commerce Website in Indonesia. Strategic: Jurnal Pendidikan Manajemen Bisnis, 19(2).
Nurhasanah, N., Launtu, A., Dharmawan, D., & Ekasari, S. (2023). Analysis of The Influence of Perceived Compatibility, Perceived Ease of Use and Perceived Usefulness on Intention to Use Mobile Banking Digital Transaction Services of Banking Customers. Jurnal Informasi dan Teknologi, 160-164.
Paramita, D. A., & Hidayat, A. (2023). The effect of perceived ease of use, perceived usefulness, and perceived benefits on interest in using Bank Syariah Indonesia mobile banking. International Journal of Research in Business and Social Science (2147-4478), 12(5), 01-09.
Piarna, R., Fathurohman, F., & Purnawan, N. N. (2020). Understanding online shopping adoption: The unified theory of acceptance and the use of technology with perceived risk in millennial consumers context. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 17(1), 51-66.
Prayudi, I. G., Sukaatmadja, I. P. G., Yasa, N. N. K., & Giantari, I. G. A. K. (2022). The role of trust in mediation the effect of perception of ease of use and perception of usefulness on intention to re-using the mobile banking service. International Research Journal of Management, IT and Social Sciences, 9(4), 482-493.
Prihayudha, E. K., & Soepatini, S. (2023). Pengaruh Perceived Ease Of Use, Usefulness Dan Perceived Risk Terhadap Intention To Use (Studi Empiris Penggunaan Aplikasi Ovo Pada Konsumen Di Surakarta). Innovative: Journal Of Social Science Research, 3(5), 7573-7587.
Purnama, E. S., Suryadi, N., & Andarwati, A. (2023). The Influence of Perceived Risk and Perceived Benefits on Continuance Intention to Adopt Fintech P2P Lending Mediated by Trust in Indonesia. Journal of Business and Management Review, 4(10), 754-770.
Puspitasari, I., & Briliana, V. (2017). Pengaruh perceived ease-of-use, perceived usefulness, trust dan perceived enjoyment terhadap repurchase intention (studi kasus pada website zalora indonesia). Jurnal Bisnis Dan Akuntansi, 19(2), 171-182.
Salim, M., Hayu, R. S., Agustintia, D., Annisa, R., & Daulay, M. Y. I. (2023). The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia. Journal of Madani Society, 2(1), 53-66.
Suhir, M., & Suyadi, I. Riyadi. (2014). Pengaruh Persepsi Risiko, Kemudahan dan Manfaat Terhadap Keputusan Pembelian secara Online. Jurnal Administrasi Bisnis, 8, 1-10.
Wilson, N. (2019). The impact of perceived usefulness and perceived ease-of-use toward repurchase intention in the Indonesian e-commerce industry. Jurnal Manajemen Indonesia, 19(3), 241-249.
Yuwono, W., & Oktovian, N. (2021, April). Analisis Faktor-Faktor Yang Mempengaruhi Intention Nasabah Dalam Menggunakan Mobile Banking. In CoMBInES-Conference on Management, Business, Innovation, Education and Social Sciences (Vol. 1, No. 1, pp. 2191-2206).
